Client Overview & Requirement:
A pan-India test series provider for the CA exam aspirants. PREPCA helps CA students to decode, understand and practice the ways and tactics required to pass CA exams, sharpening their overall skills to help them realize their dream.
Challenges Faced:
Lead Generation at Budgeted cost
Large chunks of not reachable leads, and acquisition takes a long time.
Strategy Implemented:
- We categorized the target audience into the following 3 types: Field of Study, Demographics, and Lookalike of Existing Students in India, Dubai & Nepal.
- We ran multiple campaigns on Facebook, Instagram & Google promoting different content for respective countries.
- Used student testimonials in the ad campaigns.
- Our turnkey approach was to introduce a paid counselling session to address the not reachable and lead quality issue faced in the previous campaigns.
- Lead verification: We appointed a Calling team who could verify the enquiries and then the qualified leads were passed on the client team
Result Achieved:
- Generated over 2000 qualified leads within 4 months for India, Nepal, Dubai
- 250% ROI Generated over a span of 4 months
