Client Overview & Requirement:
Natroyal Group - Royal Touch manufactures coated fabrics, i.e. artificial leather, for various applications, including Furnishing, Footwear, Fashion, Automotive, Healthcare, Two-wheeler, etc.
The work scope was website development, generating leads of retailers and relevant application manufacturers through Digital Marketing, and creating the brand’s social media presence.
Challenges Faced:
- The major challenge was to generate B2B leads for Faux Leather.
- The MOQ (Minimum Order Quantity) had to be 300 meters of a single colour, we had to look for suitable audience who would be interested in bulk buying
Strategy Implemented
We started with a Google ads campaign through which we generated 250+ leads in just 5 months.
Later, we switched to a Facebook Lead Generation campaign which was created using the lookalike of the leads generated through Google ads and we managed to generate 10X leads in the next 5 months.
Result Achieved:
- Generated Leads across 90+ cities across India in 10 months while Optimizing the Cost Per Lead (CPL) by 95% during the campaign duration
- Increase in Organic website inquiries by 150%
