Among the best projects that Paarami has successfully executed so far is that of Indus Games – a fantasy cricket platform. The client was looking to generate registrations for the Indus games web application and contacted us in 2017.
To begin with, we checked out the existing brand presentation and sought approval from the client to overhaul it. The execution process began by devising a new & impactful Indus Games Logo, which was followed by work on Website Design, a Catchy Tagline, Social Media Campaign, Radio Jingle, Social Media Advertisements and an Influencer Marketing Campaign.
The tagline #CricketWaliHoshiyari that we came up with was liked by many players. Speaking of the brand presentation, we used the Traditional Indian Warli Art to present Cricket.
We targeted users from Tier 2, 3 and 4 cities who were largely neglected by the erstwhile fantasy cricket platforms. This strategy along with our idea of using Warli Art for brand presentation reaped huge dividends, wherein we were able to reduce the cost of acquisition by a whopping 30 times.
It’s now been over three years in our long, fruitful association with Indus Games and we are proud to be associated with such a remarkable leadership team at Indus Games.
