Dusane Infotech is a technology company based in Mumbai, India. The challenge they were facing was they used to get any random bespoke application development projects coming through their website. The website was a typical representation of a technology company and included a lot of technology jargons.
It was essential to transform the website to make it suited for business people. So, we suggested the client to basically transform from a technology services company to a product company.
We duly held a meeting with the founder-directors, who informed us that there were around 14 odd solutions that they had worked on till date. Instead of focusing on all 14 solutions, we decided to focus on promoting only 3 products which the client felt would bring in the mass share of revenue in the next 5 years.
Speaking of the technologies/products, we named all these brands and we created micro sites for the individual products inside the same website. Moreover, we created very niche content centred around every product. This helped us rank in the Google ranking for our selected keywords.
We also identified the potential need of a prospective buyer at various stages of B2B purchases of the technology products. We found that there were 3 types of customers to which the shortlisted products would appeal to. We started creating and optimizing content for these 3 types of prospective customers.
As a result of doing this, the website started appearing on the first page of Google ranking for many of the important keywords. The website is currently getting accessed in 189 countries across the globe and so far we have been able to generate business leads from over 140 countries.
