The Apsara Ice Creams client contacted us to increase the brand engagement on his social handles, to which we suggested him to focus on building the long-term social media presence of the brand. The client duly agreed.

Leveraging our extensive market intelligence and research, we finalized on the promotional strategy of going beyond promoting the ice cream products and devising social media posts centered around relationships & occasions.

Secondly, we reached out to 1000+ food bloggers who were registered with Zomato, out of which we finalized a list of bloggers who were writing on desserts.

We started working on getting these influencers to come and experience the product in the ice cream stores and eventually start writing about them. Sure to say, we were successful in getting almost 70 influencers to visit the store.

While doing this, we made sure to design the whole experience to ensure that whenever these influencers visited the store, they had an experience to savour. As was expected, the influencers wrote highly positive reviews & blogs, which people read and began ordering online & visiting the stores to try out the ice cream products.

Additionally, we also started running advertisements on Zomato. Hence, when people searched for dessert products on Zomato, they were shown the ads of Apsara.

Having done all these activities, we managed to sell around 360,00 ice cream scoops online that year, something which was totally unheard of in those days.