Client Overview & Requirement:
ANSSI is a brand that offers non surgical treatment for back and neck issues. Their treatment, spinal decompression, includes no medication, no surgery, no side-effects and also costs ⅓ the cost of an actual surgery.
The client's requirement was to generate qualified leads at the lowest possible cost.
Challenges Faced:
- As the concept of Spinal Decompression Treatment is new in India, one of the challenges was to instill trust and confidence for ANSSI in the audience
- Negligible digital presence
Strategy Implemented:
Created a new website and landing page with better user experience.
Regular change of creatives and updation of lookalike audiences helped get quality enquiries on social media.
Pincode based targeting worked extremely well both on Facebook and Google.
We also used both conversion and call ads simultaneously to maintain the consistency of lead flow.
We created a lead generation campaign which targeted niche and long tail keywords.
Result Achieved:
- Generated a ROI of more than 9X with Digital Advertisement for this Startup
