We received the enquiry for promoting the Global Executive MBA Programme in Pharmaceutical Management from Ahmedabad University.
The client was seeking enquiries from people of specific pharma streams, who had a minimum of 8-10 years of industry experience and were able to afford the course fees of around Rs 12 lakhs.
The client had earlier worked with another digital marketing agency. The cost of lead that the client was getting was around Rs 600-650, with close to Rs. 80,000 spent and 125-130 enquiries received. There wasn’t much conversion coming from these leads.
This is where Paarami’s execution team sprung into action. We first-of-all identified the right target audience and defined the buyer persona. Facebook was our primary channel for reaching out to this target audience, with Google the secondary channel.
Within a short period of time, we were able to bring down the cost of lead to around Rs 300.
We got these leads qualified through program introduction webinars. Almost 60-70% of the people who had posted enquiries attended the webinars.
This long, well-structured process resulted in a significant rise in admissions for the MBA program. The Paarami team is pleased to have provided qualified enquiries to the client at 50% reduced cost.
