Client Overview & Requirement:
AdmitAbroad is a Study Abroad brand of Mumbai-based Vidyalankar Group of Educational Institutes, which focuses exclusively on foreign education.
The client wanted student registrations for their educational webinars, through which they educate the students on foreign education-related topics and provide them with an overview of Admit Abroad’s services.
Challenges Faced:
- High competition in the study abroad competitive exam training industry. Multiple players of different scale; individual consultants, seasoned organizations, as well as startups, etc.
- Covid-19 pandemic creating prejudice against studying abroad in the minds of students and parents.
Strategy Implemented:
An Educational Webinar Series Campaign was created, as opposed to promoting a single webinar session scheduled for students as well as parents. Topics were specifically devised keeping in mind the pain points faced by the students and parents..
Topics included:
- How to choose a - Country/University/Program
- How to get admission into an Ivy League University
- Application Timeline you must follow if you want a Scholarship - FALL 22/23
- What nobody is telling you about the GRE/TOEFL/IELTS exam
- How to write the perfect SOP
- LOR (Letter of Recommendation) Writing & Resume Building
Result Achieved:
- Generated over 2000 leads in a span of 4 months
- Generated a ROAS of more than 1800%
