Why
Performance Matters?
50%
of the people are more interested in a brand after seeing its ad on Instagram.
80%
increase in awareness can be obtained using Digital Ads.
15%
of the customers are more likely to look for brand-specific keywords once they are exposed to display ads.
Get
Performance
OUR APPROACH Performance Marketing
Audience not Platforms:
We understand the importance of building and engaging with a loyal audience, rather than focusing solely on the platform or medium through which the audience is reached.
ROIs not Impressions:
We won’t bore you with the data like how many impressions you got or how many clicks you got. ROIs are all that matter to us.
Problems not checklists:
We focus is on finding solutions to issues rather than just going through a list of predetermined steps or procedures.
Performance Marketing Sub Services
Google Ads:
Increase your brand visibility using Google’s targeted and cost effecting advertising platform.
Social Media Ads:
Create brand awareness and get more from the world’s biggest social media platforms like Facebook, and Instagram.
LinkedIn Ads:
Do you have a B2B business? Then LinkedIn is the platform for you to create awareness and get more business from.
Why Paarami
One Stop
Shop
Technology, Marketing and Communication
Proven
Results
100+ Client Reviews, 1 Million+
business enquiries generated
Custom
Strategies
Content, Webinars , Vernacular communication,
Micro-segmentation etc.
Performance marketing is a form of digital advertising focusing on measurable results, rather than brand awareness or reach. It is a cost-effective and efficient way for businesses to acquire new customers and drive revenue growth.
One of the key benefits of performance marketing is that it allows companies to only pay for results. Businesses only pay when a customer takes a specific action, such as making a purchase or filling out a form. This is in contrast to traditional forms of advertising, such as television or print advertising, where businesses pay for ad space regardless of the results.
Performance marketing also allows companies to track and measure the effectiveness of their advertising campaigns. With tools such as Google Analytics and Facebook Ads Manager, businesses can see how many people clicked on their ads, how many of those people converted into customers, and how much revenue was generated. This data allows businesses to make informed decisions about where to allocate their advertising budget and how to optimize their campaigns for better results.
Another benefit of performance marketing is that it allows businesses to target specific audiences. With tools such as Facebook's Audience Insights and Google's Demographics and Interests reports, businesses can gain a deeper understanding of their target audience and create campaigns that are more likely to resonate with them. This can lead to higher conversion rates and more efficient use of the advertising budget.
Performance marketing also enables businesses to reach customers at the right time and place. With retargeting, companies can show ads to people who have previously visited their website or shown interest in their products. This can increase the likelihood of those people converting into customers. Additionally, businesses can use geo-targeting to show ads to people within a specific geographic area, which can be especially effective for local businesses.
In addition to the above benefits, performance marketing also allows companies to test different ad creatives, headlines, and calls to action. This allows companies to find the ad that resonates most with their target audience and leads to the most conversions. This testing and optimization process can also be automated using machine learning algorithms, which can help to further improve the performance of advertising campaigns.
In conclusion, performance marketing is a cost-effective and efficient way for businesses to acquire new customers and drive revenue growth. By focusing on measurable results, businesses can track and measure the effectiveness of their advertising campaigns, target specific audiences, reach customers at the right time and place, and test different ad creatives to optimize their campaigns. As technology continues to evolve and more data becomes available, performance marketing will become an even more powerful tool for businesses looking to grow their customer base and revenue.
