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The year ‘2020’ has taught us the importance of Digital Marketing, and how it can help to significantly grow any business without engaging in offline marketing.
Out of all the forms of Digital Marketing, the principal form is Social Media Marketing. It involves businesses creating their pages on different social media platforms like Facebook, Instagram, YouTube, Twitter, LinkedIn, etc and then start marketing and/or selling their products/services through them.
For the uninitiated, social media is a powerhouse when it comes to propelling business growth. In fact, over the years, the usage and number of people using social media platforms have increased in a big way.
Why is it important to have a social media presence for your business?
- Generation Y and Z (the current young generations) are the most active users on social media
- People have the tendency to check the social media presence and stature of the business on various platforms when they come across any new company
- Users generally believe in what they see on social media platforms
- As per a report, more than 3.6 billion people globally are using social media and the number is expected to reach 4.41 billion in 2025
Find below the features & number of users on the most popular social media platforms:-
Facebook tops the popularity chart amongst all major social media platforms across all age groups. The platform offers a robust advertising platform with an evolved AI engine to cater to every unique business marketing requirement. Remarkably, in the space of a year, the number of users increased by almost 300 million.
The second most popular social media platform after Facebook. Instagram is known for always trying and coming up with new features always, be it the different filters or challenges or Reels (short videos). It’s considered one of the best platforms for Influencer marketing. Exceptionally, from 2019 to 2020, the number increased by almost 170 million.
YouTube
YouTube is the oldest social media platform after Facebook. The only platform, where you will get videos related to anything, you search for it and you come across a video related to it. There are more than 31 million channels out there. The period between 2018 and 2019 saw YouTube witnessing a massive spike in user base, amounting to almost 300 million new users.
The aforementioned stats provide an outlook and understanding regarding the ever-increasing presence of social media in our day-to-day life. Although the stats are pertaining to the global user base, India ranks second on all the platforms when it comes to the number of users per country. Hence, if you own a business in India, it’s imperative that you work on its social media presence.
Benefits of having a social media presence:
- Social media promotion is a proven & highly effective way to create brand awareness
- No charges/fees for creating a social media account
- Any company from any industry can create an account and promote their business on social media platforms
- Access your page & promote your business anytime and from anywhere
- Promotion can be done using a single image, carousel images, small or big videos, etc
- Reach out to a larger audience
- Directly connect with your potential customers
- Get an idea of the likes and dislikes of your target audience
- Keep an eye on what your competitors are doing and improvise accordingly
- Increase your website traffic
- Boost customer engagement
- Connect directly with influencers pertaining to your industry
Conclusion
Over the years, the trend and influence of social media marketing are rising, mainly because of the changing customer behaviour and preferences.
In the current era of digitalisation, marketing your business through social media has become an indispensable activity for achieving business growth.
Want to leverage the power of social media marketing for your business?
Connect with the Digital Marketing Experts at Paarami to know how social media marketing or digital marketing in general, can help generate business for your particular company.
Book a Free Consultation by Visiting this Page and Filling the Form:
www.paarami.com/book-a-consultation
