Generated 18,500+
Leads from Multiple
Cities & States

for a Healthcare Brand

Current Numbers / Results / Achievements

Leads Generated

18,534

Cities Reached

14

Overview

The client specializes in wellness and healthcare, focusing on spinal decompression therapy in India. With the goal of becoming a leading provider of this service, they aimed to increase awareness and engagement through strategic digital marketing efforts.

 

Objectives

The main objective was to increase awareness about spinal decompression therapy in India while improving lead quality. The target was to boost the number of high-quality inquiries and maximize conversions through targeted digital marketing strategies.

 

Challenges

The client initially faced several challenges, including:

  • Low Awareness: There was limited awareness about spinal decompression therapy, making it difficult to attract interest from potential customers.
  • Lead Quality: Many inquiries did not match the client’s target audience, reducing the effectiveness of their campaigns.
  • High Competition: Competing with brands offering similar wellness treatments required a unique approach to stand out in the market.

 

Our Solution

Paarami Digital developed a comprehensive marketing strategy to address these challenges and improve the overall awareness and lead generation process for spinal decompression therapy:

  1. Influencer Marketing: We partnered with influencers in the wellness and healthcare space to create credible content, helping to increase awareness about spinal decompression therapy. This collaboration helped build trust with the audience and generated a 40% increase in engagement.
  2. Lead Nurturing Campaigns: Using targeted campaigns, we implemented a lead nurturing strategy that focused on educating potential customers about the benefits of spinal decompression therapy, resulting in a significant boost in lead quality by 30%.
  3. Awareness Campaigns: We launched awareness campaigns on various digital platforms, including social media, to engage potential customers and promote spinal decompression therapy as a solution to chronic back pain and spinal issues.
  4. Content Marketing: Educational content was created and shared across multiple channels to highlight the effectiveness of spinal decompression, further reinforcing the client's position as a trusted wellness provider.

 

Challenges Faced in Execution

One of the key challenges was aligning the campaigns with customer expectations and understanding their pain points. By refining the messaging and focusing on the specific needs of individuals suffering from spinal problems, we improved the campaigns' relevancy and engagement rates.

 

Services Provided by Paarami Digital

  • Influencer Marketing: Collaborated with key wellness influencers to build credibility and raise awareness.
  • Lead Nurturing: Implemented strategies to ensure high-quality leads were effectively engaged and converted.
  • Content Marketing: Created and distributed educational content to enhance awareness and build trust with the target audience.

Target Customer

The target customer base includes middle-aged individuals with long working or travelling hours. Specifically, individuals aged 30 and above with a sedentary lifestyle, long working hours, and the financial capacity to afford the treatment.

Services Provided by Paarami

Duration of the Project

The collaboration between the client and Paarami has successfully spanned over four years, focusing on long-term growth and continuous improvement of lead quality and awareness.

Future Plan of Action

  • Moving forward, we aim to further enhance awareness of spinal decompression in India through expanded influencer marketing efforts. The focus will also be on improving lead nurturing strategies to ensure potential customers are effectively engaged, and conversions are maximized.

Testimonials