Generated a
Remarkable 6x Return
on Advertising Spend (ROAS)

for a Hearing Care Brand

Current Numbers / Results / Achievements

Leads Acquired

25,000

ROAS Delivered

6X

New Cities Reached

10

Clinics Across India

79+

Overview

The client specializes in wellness and healthcare, focusing on spinal decompression therapy in India. With the goal of becoming a leading provider of this service, they aimed to increase awareness and engagement through strategic digital marketing efforts.

 

Objectives

The main objective was to increase awareness about spinal decompression therapy in India while improving lead quality. The target was to boost the number of high-quality inquiries and maximize conversions through targeted digital marketing strategies.

 

Challenges

The client initially faced several challenges, including:

  • Low Awareness: There was limited awareness about spinal decompression therapy, making it difficult to attract interest from potential customers.
  • Lead Quality: Many inquiries did not match the client’s target audience, reducing the effectiveness of their campaigns.
  • High Competition: Competing with brands offering similar wellness treatments required a unique approach to stand out in the market.

 

Our Solution

Paarami Digital developed a comprehensive marketing strategy to address these challenges and improve the overall awareness and lead generation process for spinal decompression therapy:

  1. Influencer Marketing: We partnered with influencers in the wellness and healthcare space to create credible content, helping to increase awareness about spinal decompression therapy. This collaboration helped build trust with the audience and generated a 40% increase in engagement.
  2. Lead Nurturing Campaigns: Using targeted campaigns, we implemented a lead nurturing strategy that focused on educating potential customers about the benefits of spinal decompression therapy, resulting in a significant boost in lead quality by 30%.
  3. Awareness Campaigns: We launched awareness campaigns on various digital platforms, including social media, to engage potential customers and promote spinal decompression therapy as a solution to chronic back pain and spinal issues.
  4. Content Marketing: Educational content was created and shared across multiple channels to highlight the effectiveness of spinal decompression, further reinforcing the client's position as a trusted wellness provider.

 

Challenges Faced in Execution

One of the key challenges was aligning the campaigns with customer expectations and understanding their pain points. By refining the messaging and focusing on the specific needs of individuals suffering from spinal problems, we improved the campaigns' relevancy and engagement rates.

Target Customer

The target demographic was individuals aged 30 to 60, experiencing hearing problems or in need of hearing aids. Additionally, the campaigns targeted audiologists and those comparing competitor products.

Challenges Faced in Execution

  • Stakeholder Changes: Frequent input from stakeholders led to adjustments in campaign strategies, temporarily increasing the cost per lead. However, realignment efforts helped restore performance.
  • Lack of Content Marketing: The absence of an integrated content marketing approach impacted lead quality and made it harder to maintain strong lead generation.

Services Provided by Paarami

Challenges Faced in Execution

  • Competitor Negativity: Competitors spreading negativity on social media negatively impacted participation, which required careful crisis management.
  • Quarterly Targets and CPA: As quarterly targets increased, achieving them within the desired cost per acquisition (CPA) became challenging. Higher ad budgets led to increased ad frequency, which required creative solutions to mitigate negative effects.

Channels Used

We utilized a mix of social media platforms, search ads, and direct communication channels to drive results, ensuring comprehensive reach for hearing aids lead generation.

Duration of the Project

Our successful partnership spanned over 2 years, helping them grow and establish a strong foothold in the healthcare marketing landscape.

Testimonials