Generated 14,500 High-Quality Leads for a Study Abroad Consultant at Unbeatable Cost Efficiency

for a Study Abroad Consultant

Current Numbers / Results / Achievements

Overall Enquiries

14500

Leads Generated per Month

1110

Client Overview

The client is a leading study abroad consultancy based in Mumbai, providing a range of foreign education services. Their offerings include university selection, visa guidance, financial planning, and coaching for standardized exams such as GRE, IELTS, and TOEFL.

 

Brief Shared / Targets / Objectives

The primary goal was to generate high-quality education leads during peak periods: December to February and June to August. The focus was on attracting students interested in studying abroad, particularly those preparing for exams like IELTS, TOEFL, and GRE. This would enable the client to promote their coaching services effectively.

 

Challenges Faced by the Client

Initially, the client faced challenges in generating a steady flow of quality leads while maintaining an affordable cost per lead (CPL). With a limited budget, they aimed to significantly increase monthly lead acquisition from students based in Mumbai, which proved difficult.

 

Our Solution (Marketing Strategy)

At Paarami, we developed a performance-focused digital marketing strategy tailored for study abroad consultants:

  • Facebook Ads: We designed engaging webinar topics to attract high-quality leads interested in overseas education. Additionally, we launched direct admissions campaigns targeting specific countries such as New Zealand, the US, and Australia, catering to diverse student preferences.
  • Google Search Ads: Our search campaigns were highly targeted, enabling us to extend the client’s reach and increase the volume of leads.
  • Lead Quality Improvement: By utilizing Typeform for lead screening, we enhanced the quality of leads and addressed the client’s concerns about lead relevance.

Our marketing strategies were designed to optimize lead generation for overseas education consultants, ensuring that we effectively captured interested students.

Target Customer

The focus was on students aged 19 to 24, who were primarily interested in studying abroad and preparing for exams like IELTS, TOEFL, and GRE. We tailored our approach to this demographic, concentrating on lead generation methods suited to overseas education consultants.

Challenges Faced in Execution

Challenge due to changes in webinar topics, frequent campaign modifications, and the need to adapt to the client’s high expectations in terms of generating leads within the same budget. However, effective communication and flexibility helped address these challenges and ensure campaign success.

Services Provided by Paarami

Duration of the Project

Team Paarami successfully worked on this project for over 3.5 years.

Testimonials