Total Funnel Created Worth ₹30 Lakhs

for an Electrical Safety Audit Company

Current Numbers / Results / Achievements

Leads Generated

334

Potential Business Opportunities worth

INR 30,00,000

Valid Leads

29

Client Overview

The client specializes in providing comprehensive electrical safety audits for industrial, factory, hospital, and office premises. They focus on ensuring the safety and compliance of electrical systems across various sectors.

 

Belief Shared / Targets / Objectives

The client aimed to connect with potential customers who required electrical safety audits for facilities with high power loads exceeding 1000 KVA. The primary goal was to generate high-quality leads that were relevant and actionable.

 

Challenges Faced by the Client

The client initially faced difficulties in obtaining quality leads through industry portals and local search engines. The leads generated were either irrelevant or did not meet the expectations in terms of quality, making it challenging to target the right customers for electrical safety audits.

 

Our Solution (Marketing Strategy)

Paarami Digital developed a focused lead generation strategy using Facebook Ads to address the lead quality issue. We created a target audience based on individuals holding managerial roles and those with interests in risk management, electrical safety, and fire protection. The ideal audience ranged from 35 to 60 years old and worked in industries, factories, hospitals, and similar establishments that required electrical audits.

Target Customer

The target audience included individuals aged 35 to 60 in ownership or managerial roles in factories, hospitals, and industrial establishments. Our specific focus was on those seeking electrical safety audits for facilities with electrical loads exceeding 1000 KVA.

Challenges Faced in Execution

Key challenges involved effectively targeting individuals in need of an electrical safety audit for large facilities. Refining the targeting criteria on Facebook Ads was essential to ensure that the leads generated were highly relevant and met the client’s requirements.

Services Provided by Paarami

Duration of the Project

The project lasted 1.5 months, from May 12th to June 30th, 2023. During this time, we achieved substantial improvements in lead quality, with the quality of leads increasing by over 60%, ensuring that most leads were relevant to the client's specific criteria.

Future Plan of Action

Moving forward, we will continue refining the lead generation process to better target businesses with electrical loads exceeding 1000 KVA. Our focus will be on further enhancing lead quality and expanding the client's reach to a broader audience in need of electrical safety audits.

Testimonials