Successfully Generated 4,500 Leads

for an educational institution, Demonstrating Cost-Effective Marketing Strategies

Current Numbers / Results / Achievements

Number of Generated Leads

4,500

Average Cost Per Lead (CPL)

Rs. 300

Overview

This case study highlights the efforts to generate high-quality leads and boost student enrollment for a prominent science coaching institute specializing in JEE, NEET, and CET exam preparation. The coaching institute provides comprehensive guidance and support throughout students' academic journeys.

 

Targets / Objectives

The main goal was to increase leads for their coaching services and establish the institute as a leading coaching center in Mumbai and Pune. The focus was on cost-effective lead generation through digital marketing strategies.

 

Challenges Faced

  • Ineffective Traditional Marketing: The institute struggled to generate sufficient leads and sales through traditional marketing channels.
  • Lead Quality Issues: Existing marketing efforts didn’t yield high-quality leads, impacting student enrollment.
  • Low Brand Awareness: The institute needed to build a stronger online presence to become a recognized brand in the competitive coaching industry.

 

Our Solution (Marketing Strategy)

To tackle these challenges, we developed a robust digital marketing strategy using Facebook and Google ads, focusing on the following:

  • Targeted Ads Campaign: We designed campaigns specifically targeting parents of 10th-grade students aiming for competitive exams such as JEE, NEET, and CET. The ads positioned the institute as a top coaching center through webinars, seminars, and personalized guidance.
  • Lead Generation: Through Facebook and Google ads, we targeted parents and students, highlighting the benefits of enrolling in the coaching institute's programs.
  • Landing Page Development: A dedicated landing page was created to capture high-quality leads, with further optimizations planned to improve conversion rates.
  • Engagement through Webinars: Informative webinars were used as a tool to engage and guide students and their parents on how the coaching programs could help them achieve academic success.

Target Customer

The target audience included parents of students preparing for JEE, NEET, and CET exams, seeking coaching to help their children succeed in these competitive exams.

Challenges Faced in Execution

  • Landing Page Development: Initial landing page design didn’t perform as expected, requiring further enhancements to improve lead capture.
  • Ad Creatives: There was a need for more compelling ad creatives to better resonate with the target audience.
  • Lead Feedback: Delays in feedback on lead quality hindered the optimization of campaigns in the early stages.
  • Testimonial Generation: To create a stronger emotional connection with the target market, testimonials from parents of successful students were gathered on demand.

Services Provided by Paarami

Duration of the Project

The collaboration started in January 2021 and continues with ongoing efforts to optimize digital marketing campaigns for better performance.

Future Plan of Action

We plan to further optimize the landing page, refine Facebook and Google ad campaigns, and enhance lead nurturing processes to improve conversion rates. Additionally, we will continue managing the institute’s online reputation by encouraging satisfied parents and students to share their positive experiences through reviews and testimonials.

Testimonials