Reduced CPA from ₹420+ to ₹293 and 14000+
Leads

for an Educational Institute

Current Numbers / Results / Achievements

No. of leads

14,024

Cost per Acquisition

293Rs.

No. Of Admissions

300+

Overview

This case study focuses on improving lead generation and reducing the Cost Per Acquisition (CPA) for an educational institute in Mumbai that offers foreign education programs in collaboration with top universities in the USA, Canada, UK, and more. The institute aims to provide affordable global education opportunities through its Global Pathway Program, allowing students to complete initial studies in India before transitioning abroad.

 

Targets / Objectives

The primary goal was to decrease CPA and enhance lead quality for various study abroad programs, including BBA, BMM, MBA, BS, and PGDM. The objective was also to increase brand engagement and expand the institute’s reach.

 

Challenges Faced

  • High CPA: The previous campaigns had a high average CPA of ₹420, which needed to be reduced to improve cost-efficiency.
  • Lead Quality Issues: The campaigns were not generating high-quality leads, affecting admissions numbers.

 

Our Solution (Marketing Strategy)

To address these challenges, we developed a comprehensive strategy that included:

  • Facebook and Google Ads Campaigns: By optimizing the campaigns, we successfully reduced the CPA to ₹300 while improving lead quality. We focused on targeting students interested in studying abroad and their parents, ensuring the campaigns reached the right audience.
  • Transparency in Reporting: We provided daily and monthly reports to ensure the client had complete visibility into the campaign's performance.
  • Collaboration with Development Team: Close coordination with the client’s development team helped resolve delays and ensure smooth campaign execution.

Target Customer

The target audience consisted of students aged 18-23 looking for international education opportunities and parents aged 40-52 who were keen on providing global education for their children.

Challenges in Execution

  • Client Involvement: The client desired daily involvement in building the Facebook audience and required regular reports on both Facebook and Google campaign performance.
  • Development Delays: Delays from the development side impacted campaign implementation timelines, which were managed through close collaboration.

Services Provided by Paarami

Duration of the Project

The collaboration began in December 2019 and is ongoing, with continued efforts to optimize lead generation and reduce CPA.

Future Plan of Action

To further improve lead generation, we plan to scale up Facebook and Google campaigns, optimizing them for greater reach, engagement, and conversions.

Testimonials