strategic generation of 1315 admission inquiries
for an Educational Institute Operating on a Limited Budget
Current Numbers / Results / Achievements
1315
290
Client Overview
The client is a well-known school brand with multiple branches, including preschools and a CBSE school. Their focus is on providing a supportive learning environment that fosters the all-round development of children. With the goal of being a market leader among schools, they sought to enhance their admissions process through effective digital marketing strategies.
Belief Shared / Targets / Objectives
The primary objective was to boost admissions by generating a 30% increase in high-quality leads for both the CBSE school and preschools within the given budget. Achieving this required a consistent flow of inquiries from parents, ensuring they matched the school’s profile of higher-fee-paying clientele.
Challenges Faced by the Client
The client faced challenges in acquiring the desired number of admissions and received inquiries that were often not a good fit for their school. These obstacles hindered their growth and required effective solutions.
Our Solution (Marketing Strategy)
Paarami Digital, a digital marketing agency for preschool, devised a comprehensive strategy to tackle the challenges and meet the client's objectives:
- Google and Meta Marketing Campaigns: We launched regular campaigns focused on generating high-quality leads, driving consistent inquiries for both preschool and CBSE school admissions.
- Facebook Lead Generation Campaigns: Specific campaigns were developed to target different programs, such as summer camps and free trials, which were designed to attract interested parents.
- Effective Communication: We gained insights into parent preferences, allowing us to craft relatable ad copies. The copy, “They learn faster when school feels like home,” along with creative visuals of children happily engaged in activities, resonated strongly with the target audience, making the Facebook campaign particularly effective.
Target Customer
The target audience was parents seeking admissions for their children, with the financial capacity to invest in the comparatively higher fees associated with this school. The marketing strategy emphasized the value of the learning environment, reinforcing why parents should choose this premium educational institution.
Challenges Faced in Execution
- Meeting Client Expectations: It was vital to align the marketing efforts with the client's specific requirements. Through open communication and collaboration, Paarami adjusted the campaigns to meet their needs more precisely.
- Optimizing Communication Approach: One of the biggest challenges was identifying the most effective communication strategy. By understanding parents’ priorities and addressing the need for a homely, nurturing school environment, we successfully adapted our messaging, which led to a significant increase in inquiries.
Services Provided by Paarami
Results
Our marketing efforts resulted in a 35% increase in high-quality leads, helping the school significantly boost its admissions. The personalized messaging and targeted campaigns were key in attracting parents seeking the best educational environment for their children.
Future Plan of Action
Moving forward, we plan to refine and expand the marketing campaigns, further optimizing lead generation and exploring how digital marketing can be used for preschool admissions. Continued website updates and maintenance will also support the client's long-term growth and digital presence.
