5000 Leads Generated
at an Average Cost Per
Lead (CPL) of Rs. 45

for a Farm Resort

Current Numbers / Results / Achievements

Leads

5,000

Avg. CPL

Rs. 45

Overview

This case study focuses on increasing leads and sales for a serene eco-stay farm located in Khopoli, Maharashtra. The farm offers tranquil staycation services for individuals, families, and groups, providing a peaceful escape amidst nature.

 

Targets / Objectives

The primary goal was to generate 1,000 leads per month for the eco-stay facility and establish it as a leading destination for nature-filled getaways and day outings in Khopoli.

 

Challenges Faced

  • Low Lead Generation: The previous marketing efforts were not effectively generating leads, resulting in low sales for the eco-stay services.
  • Lack of Quality Visual Content: The initial marketing materials, including images and videos, did not capture the beauty and serenity of the farm, limiting the impact of advertising efforts.

 

Our Solution (Marketing Strategy)

To address these challenges, a comprehensive marketing strategy was implemented, focusing on lead generation and improving brand visibility:

  • Visual Content Enhancement: We organized a professional photoshoot to capture high-quality images and videos that showcased the farm’s tranquil landscapes, picturesque surroundings, and the relaxing experiences it offers. These visuals were used across all marketing campaigns.
  • Facebook Ads Campaign: Facebook Ads were the primary channel for lead generation. The ad campaigns highlighted the beauty, calm atmosphere, and enjoyable experiences available at the farm. These campaigns were tailored to target families and groups looking for peaceful day outings or staycations amidst nature.
  • Landing Page Optimization: A dedicated landing page was developed to optimize the lead conversion process, ensuring that potential customers could easily inquire and book their stay.

Target Customer

The target audience consisted of individuals, families, and groups aged 25 and above who were looking for a peaceful escape. The campaigns were particularly focused on families with children and groups of friends seeking a nature-filled getaway or eco-friendly staycation.

Challenges in Execution

  • Low-Quality Visual Content: Initially, the client provided low-quality images that failed to showcase the beauty of the farm. To overcome this, a professional photoshoot was conducted to capture the true essence of the staycation experience.
  • Lead Follow-Up: Challenges arose in the lead follow-up process, including delays in response time and communication, which were later addressed to improve conversion rates.

Duration of the Project

The project commenced in December 2022 and has been ongoing, with consistent improvements in lead generation and overall marketing efforts.

Results

  • Improved Lead Generation: The marketing strategy significantly increased lead flow, resulting in better inquiries and bookings for the staycation services.
  • Enhanced Brand Visibility: The professional visuals and targeted advertising campaigns helped position the farm as a leading destination for eco-stays in Khopoli.

 

Future Plan of Action

Moving forward, the strategy will focus on increasing lead generation, optimizing ad campaigns, and refining follow-up processes. Future plans also include collaborations with influencers and further strengthening online reputation management to boost customer engagement and loyalty.

Testimonials