Reduced CPL by 80%
using Meta Channels

for Coated Fabrics and vinyl Flooring Manufacturer

Current Numbers / Results / Achievements

Leads Generated

7,360

Valid Enquiries

40%

CPL Reduction

80%

Client Overview

A leading Indian manufacturer specializing in vinyl flooring, coated fabrics, rigid films, knitted fabrics, and seating components sought to enhance domestic sales operations. This involved optimizing the sales process across major states, with a focus on increasing inbound inquiries routed through distributors to support the sales team’s outreach efforts.

 

Objectives and Targets

The primary goal was to drive high-quality leads consistently for coated fabrics and vinyl flooring products. The client aimed to improve lead generation monthly, focusing on utilizing Facebook Ads to create an efficient inbound sales channel through digital outreach.

 

Challenges in Execution

The primary challenge involved generating B2B leads specifically for coated fabrics in bulk quantities, as the minimum order requirement was size able. The focus was to connect with manufacturers and brands rather than end-users, directing outreach toward businesses interested in bulk purchases of artificial leather products.

 

Our Solution and Marketing Strategy

Initially, the lead generation strategy began with Google Ads, but the cost per lead was not sustainable for long-term growth. To address this, the leads acquired via Google Ads were used to build a lookalike audience for Facebook, where the cost per lead proved more efficient.

Through targeted Facebook Lead Generation campaigns, leveraging this lookalike audience, lead quality and volume improved notably. Using static creatives that resonated well with the audience on Facebook further optimized the campaigns.

Target Customer

The focus was on businesses across industries where demand for coated fabrics and vinyl flooring is high. These included:

  • Furniture manufacturing companies
  • Automotive brands
  • Fashion and accessories brands
  • Hospitality sector businesses
  • Recreational and sports equipment manufacturers

Services Provided by Paarami

Project Duration and Impact

The project has been active for several years, supporting steady inbound lead growth, enhanced brand recognition, and improved B2B customer acquisition. Through ongoing optimization, the client experienced a marked increase in lead quality, with cost-effective lead acquisition supporting their long-term business growth.

Future Focus

Continuing to expand on the successful use of social channels, future efforts will emphasize refining audience targeting and incorporating advanced analytics to further improve lead quality and campaign efficiency. The goal is to strengthen the sales funnel by deepening engagement with businesses across key industries, supporting long-term sales and brand visibility.

Testimonials