Generated ₹7.5 Crore
Potential Business
for a Wastewater Treatment Solutions Provider Client
Current Numbers / Results / Achievements
Verified Leads
102 leads
Potential Business Opportunities
INR 7.5 crore
Overview
This case study showcases how effective digital marketing strategies were used to generate verified leads for turnkey wastewater treatment solutions, focusing on Effluent Treatment Plants (ETP) and Sewage Treatment Plants (STP). The goal was to promote innovative wastewater treatment solutions for industrial and domestic use while catering to both maintenance and new project requirements.
Targets / Objectives
The primary objective was to generate 100 verified leads for ETP and STP services. The strategy needed to ensure that only the prime locations within Maharashtra were targeted for maximum efficiency and relevance.
Challenges
- Targeted Location Restrictions: The campaign needed to avoid targeting the entire state of Maharashtra due to location-specific limitations. Only prime locations were suitable for surveys and service delivery.
- Cost Optimization: It was crucial to determine which platform (Google Ads or Facebook Ads) would provide a better cost per acquisition (CPA) while delivering high-quality leads.
Solution (Marketing Strategy)
A strategic mix of Google Ads and Facebook Ads was implemented to achieve the lead generation goals:
- Google Ads Campaigns: A targeted search campaign was initially launched on Google Ads, focusing on relevant keywords with significant search volume. This allowed for the capture of highly relevant leads interested in ETP and STP solutions.
- Facebook Ads Testing: A/B testing with different ad formats, including static creatives, landing pages, and lead generation forms, was conducted. The lead generation forms on Facebook provided comparable lead quality at a lower cost, making Facebook Ads more cost-effective for this project.
Target Customer
The target customers included individuals and businesses aged 35 to 60, seeking wastewater treatment solutions for personal or industrial purposes.
Execution Challenges
- Platform Comparison: The first 20 days focused on Google Ads, followed by a switch to Facebook Ads to compare results. Facebook Ads, using lead forms, proved to deliver better cost-efficiency while maintaining lead quality.
- Decision-Making Process: By testing both platforms, early decisions could be made on which approach yielded better results, leading to the successful acquisition of the first 50 verified leads.
Services Provided by Paarami
- Weekly & Monthly Reporting
Duration of the Project
The project ran from January 9th to March 21st, 2023, over a period of two months.
Future Plan of Action
Moving forward, the goal is to increase awareness about advanced wastewater treatment solutions, positioning the brand as an industry leader. Continued efforts will focus on promoting cutting-edge technology and providing exceptional services to clients.
Testimonials
Team Paarami Digital Marketing is professional, competent and proactive. They have developed our website www.gtlinfra.com and manage SEO and social media posts.
Paarami’s efforts have helped GTL Infra gain increased visibility, traffic and engagement on Digital Platforms with relevant audiences.
Vikas Arora, Group Head - Corporate Communications at GTL Infrastructure Limited
Paarami Consulting has been closely working with our Company, Dusane Infotech for the past few years and has been quite successful in all our web based initiatives, including SEO activities and LinkedIn initiatives. It has also helped us with other marketing related work, including creation of website design and sales collaterals. Sushant and his team have grasped the nuances of the gaming technology industry over a period of time, having been closely working with us. They remain crucial to our continuing marketing and brand building efforts.
Venugopal Muthyala, Sr. Vice President Sales & Marketing, at Dusane Infotech India Pvt. Ltd
It’s been over 6 years of association with Paarami. They have been there when SEE was just an idea.
A very professional and efficient team is something that defines Paarami. Always willing to go the extra mile like a true partner.
The team got in touch with us for registering our domain, creating the logo, stationary, developing the website and now they are an integral part of SEEtalks, our flagship event promoting inspiring stories.
The team at Paarami helped us realize our vision and brought it to reality!
Partnering with Paarami is like hiring a partner for your business!!
Delighted to share this testimonial.
Looking forward to many more years of association.
All the Best Paarami!!
Ashish Ambasta, Director & Founder at SeeTalks
My name is Bipen Tiwwari, Co- Founder and Director at A3B Projects (P) Ltd. An Interior Designing Company for 15 years, in this business. We specialise from design till its execution. We are a recipient of “Asia Design Excellence Award at Singapore”
We started working with Paarami team in April, 2015
They revamped the website and started creating content for SEO. From SEO, We have received the quality leads from our promotion on Digital media. They exceeded the expectations by bringing our website in the Search Engine Ranking in just 3 months.
Leads started flowing and we recently closed a good business with these leads.
Talking about their work, Surprisingly these guys not only keep the track of the leads coming in but also they keep a track of the quality of leads.
This was something beyond our expectation
We wish the team all the best.
Look forward to a long term association with Team Paarami
Bipen Tiwwari, Co-founder, MD and Head Build Team at A3B
It took us a while to find someone who could accomplish what we needed for our website. We have to say it was well worth the wait. The Paarami team was a total and utter pleasure to work with. Their professionalism far exceeded our expectations. Within just 15 days the website went live. This was a very much needed tool for our China Tour. The interesting part was, they dug out the process from us, what we follow in our business and presented on the website.
Now any of my teammates who are talking to any client, refer the client to the website. It has become a sales tool for us instead of merely an extension of our brochure.
Before starting with the website, these guys ask many questions and share a comprehensive skeleton of the website. This minimised the to and fro communication and we finalised the design in just one go.
These guys involved us the minimum and created what was appropriate for our business. I could really focus on my business rather than running behind the website designers for getting my work done.
We would recommend Paarami for any Website design project, no matter how complicated or demanding.
Thank you
Narendra Bagade, Director at Excellent Overseas Pvt. Co, Ltd.
I am a Financial Trader, Trainer and a Mentor. I have been conducting Stock Market seminars since 2008 and have trained over 1000 investors and traders. Most of my students had attended only through references without me having to take any marketing efforts.
When I met Sushant from Paarami, he made me realise the potential in the Training business and presented a marketing plan for the same.
After a few meetings with Sushant and his team, I was convinced that Paarami is the best ‘Sarathi’ (like Lord Krishna for Arjun in Mahabharata) for me to grow my business and brand Avadhut.
Paarami has developed my website www.avadhutsathe.com and is helping me in digital marketing.
They designed the website with the vision that it generates sustainable leads in the long run.
The whole work experience with the Paarami team has been excellent. They are creative, innovative and result oriented. They have shown me the areas of business growth which I had never thought about. Sincerely admire their ideation and consulting experience.
I look forward to working further with new projects – Marketing Collateral , SEO , and digital marketing through various channels such as FB, Google, e-mail.
Thank you Paarami !! You rock
Avadhut Sathe, Financial Trader, Trainer and a Mentor
We appointed Team Paarami for our international marketing. They have done a great job in creating the visibility to our brand.
We see a partner in Paarami in reaching Global customers base For Dusane.
Sajan Nair, Executive Director at Dusane Infotech Pvt. Ltd.
My organisation, E&G Resorts Pvt Ltd, has hired Paarami business solutions for Digital Branding and Marketing services. The team is passionate and good at ideation.
We have achieved over 350% growth in traffic in the last four months. We look forward to a long term association with Paarami.
Samir Desai, Executive Vice President at E&G Green Valley Spa Resort
Best part of working with Paarami digital solutions is they take time to understand the product first rather than asking what the client wants to design.
They first do market study to understand the big picture and then provide solutions that boost your product face value in 360 way.
Saurabh Jirawala, Founder and CEO at VRD System™ (Singapore)
We had an idea and Paarami brought in reality.
Paarami built a social network for us and matched our expectation in terms of creativity and functionality development.
Ashish Pandey, Founder at The Wandering Compass
Good Customer Service does still exist. We experienced fast and efficient service from Paarami.
Sachin Shinde, Founder at Maruti Leather Crafts
A superbly professional approach distinguishes Paarami Solution from others.
Admirably, they have always been very supportive and innovative and we are very impressed with their work and look forward to work in future for other assignments besides the current one.
Vimal Kumar, Author, Sachin - Cricketer of the Century
Collaboration is the key for success, and Paarami is a valuable association for us
Santosh Nikam, Founder, S. N. Wealth
I appreciate Paarami team. Their support team is proactive and always on their toes to support the start ups like us.
I wish them a great luck. Keep up the good work.
Gaurav Khopkar, Director, Su-Rachit Interiors
The work done by Paarami team is good. They created a great content for our website and promoted us well online.
We utilised their web development, SEO and Content development services. Our website host more than 57,000 unique visitors from more than 70 countries in last 1 year.
We wish them all the best for their future endeavours.
Vijay Kumar, Founder, Kesar Herbals
Our association with Paarami which is in its second year is getting better everyday.
Communication with parents through regular update in the website is very good we are happy about being associated with them.
Rukmani Vijaykumar, Director at Daffodils Pre-School
This is 2nd year of our association with Paarami, for web development and technology support for our clients.
We have worked on more than four occasions with them and we are happy with the service support and timely response by the team to our clients.
Vaibhav Kelkar, Director at Brand Vitamins
It was great working with the Paarami team. The team was very responsive and dedicated and helped resolve the issues I was facing quickly.
Good technical expertise and great customer service! Good work Paarami.
Pallavi Utagi, Superbottoms
In the retail sector, the adage to live by is “Jo Dikhta hai Wo Bikta hai”. As good or unique the product might be, if it does not catch the eye of the public, it will have no buyers. Design is just as important as quality. Eye-catching design does not mean garish, over the board filled with hues of red, blue and green. Instead, the design needs to capture the essence of the product and showcase it in such a way that it delivers the message and catches the eye. It is as difficult to achieve as it sounds. Paarami Consulting has done it brilliantly for Ingä Honey Sticks.
Ingä Honey Sticks is a unique, new product in the Indian market offering honey in a sleek pouch which makes it convenient to eat and carry around. Paarami has delivered a design that is trendy and showcases the products uniqueness. The response to the design has been absolutely fantastic and over-whelming.
The reason behind this kind of performance is no secret and has 2 ingredients. First is the vast experience of designing in the retail sector that Paarami brings to the table. Secondly they treat the product as not their client’s but as their own. They understand the journey, the concept and the genesis of the product and encapsulate it in the design. Working with Paarami is not like working with a vendor or a agency but like working with a family and someone who is an integral part of your business. Paarami does not build a client roster, they build relations with a strong foundation of excellence.
Sanket Nikte, Director & Co-Founder at Traston Foods Pvt. Ltd.
Paarami is dedicated & result oriented focused team lead by Mr & Mrs Gaikwad.
I had worked with them as client & found positive results & analysis that was very useful for business.
I wish them best wishes for all there ventures.
Milind Chaudhari, STEM Learning Pvt Ltd
Paarami as digital media partner is dependable and supportive.
Happy to be associated with them for solutions regarding websites and social media.
We really appreciate them for their quick turnaround and quality work!
Ajay Nair, GTL Infrastructure Ltd
Had a great experience working with Paarami team. Their thoughtful and creative initiatives helped us achieve more than desired results in our marketing strategy.
Hitendra Jetley, Head Delivery , Dusane Infotech Pvt Ltd
Understanding client requirement, knowledge of customer need thus generating positive results are some of the key foundations of work at Paarami. My best wishes to the entire team.
Shivkala Mudaliar, Founder at Things Etc
They are doing an excellent job of Digital Marketing for us
Subodh Gadgil, Director - Operations at Aspira Pathlab & Diagnostics Ltd.
Enthusiastic Bunch of people ready to take challenging work with great sense of responsibility . Got some out of box ideas from them . Keep up the good work !!
Aseem Ahuja
Doing Excellent job at Paarami, very creative and thoughtful team, and result oriented strategy for Digital Marketing. Best wishes to Paarami Team.
Rupali Salvekar
Paarami is very unique name and very unique ideas .The enthusiastic team working for fruitful results.we wish all the best for your future endeavours.
IEOVERSEAS MULUND
I appreciate the way Paarami team delivers assignments based on measurable goals which have high traceability to new customer acquisition.
Uttara Kumar Verma
Excellent work done by Paarami on Digital Marketing for a client of mine. I would recommend them to everyone
Prasanna Risbud
Committed and knowledgeable Team, does fantastic management of Digital Space in terms of branding and marketing and delivers on time….
Prasanna Dhamne
Highly analytical and TG specific solutions for brands/businesses… Excellent Service…
Sunil Gohil
Result oriented & Truly professional, great going Paarami & Team. My Best Wishes to the Entire Team.
Manoj Shirsath
Excellent Creativity and a very good team with visionary leaders to execute & deliver the way you think.
Jesal Kotak
Keep up the good work
Qench Marketing
Excellent Service by intelligent people. Digital Marketing is their forte.
Divyang Shah
Visible and tangible results. Dedicated team.
Sushil Narsian
Very happy to be associated with Paarami. Great work!!!
Shrikant Kirve
Very nice company . Done a good job.
Madhav Bodke
Great work done by Paarami team on branding and digital marketing
Sanket Nikte
