Over 5000 B2B & B2C Leads Generated


for a Financial Services Company

Current Numbers / Results / Achievements

Leads Generated

5,016

Social Media Posts Engagement

33,894

Client Overview

The client is a financial advisory firm offering a diverse range of services, including home loans, business loans, insurance, mutual funds, portfolio management, equity, and fixed deposits. Through partnerships with various banks and asset management companies (AMCs), they cater to both B2B and B2C customers.

 

Belief Shared / Targets / Objectives

The objective was to generate high-quality leads for both B2B and B2C campaigns using Google and Facebook. The focus was on driving leads for business loans, independent financial advisors, and home loans for both B2B and B2C audiences, targeting specific regions such as Mumbai, Thane, Navi Mumbai, and Pune.

 

Challenges Faced by the Client

The client struggled with several key issues:

  • Low visibility in the digital space.
  • A heavy reliance on cold calling by their sales team.
  • Limited sales growth due to an over-dependence on the existing sales network. These factors impeded B2B lead generation and overall business growth.

 

Our Solution (Marketing Strategy)

Paarami Digital implemented a robust B2B and B2C lead generation strategy leveraging both Google Search and Facebook Ads:

  • Precise Audience Targeting: We segmented the audience to attract both B2B and B2C leads effectively.
  • Relevant Keywords: Campaigns were optimized with industry-relevant keywords, such as "how to generate B2B leads" and "how to generate leads for B2B business," ensuring that the right audience was targeted.
  • Lead Quality Improvement: We focused on filtering out junk leads and acquiring high-quality leads that met the client’s criteria, especially for corporate loans.

Target Customer

The target audience included:

  • B2C Customers: Individuals in need of financial services such as corporate loans, home loans, insurance, mutual funds, equity, portfolio management, and fixed deposits.
  • B2B Customers: Agents and individuals capable of referring clients from their network to the financial services offered.

Challenges Faced in Execution

During execution, we encountered the following challenges:

  • Delays due to intermittent stakeholder input.
  • A significant number of junk leads that did not align with the target audience.
  • Small-ticket corporate loan leads that did not meet the required minimum amount of ₹1 Cr.
  • Google Ads account verification issues that temporarily impacted campaign performance.

Services Provided by Paarami

Duration of the Project

Our partnership with the client has lasted over 3 years, continuously refining lead generation strategies and expanding their reach in the digital space.

Future Plan of Action

Looking ahead, we aim to further optimize campaigns to reduce the cost per lead and improve lead quality. Additionally, we plan to launch new campaigns to promote the client's expanding range of services, driving further growth in their customer base.

Testimonials