Delivered 10X ROAS via Google Ads


for a US-based Fashion Retail Brand

Current Numbers / Results / Achievements

Product Purchases

1391

Purchase Value

$113,070

ROAS:

10X return

Overview

This case study highlights how a targeted digital marketing strategy improved Google Ads performance for a fashion-based e-commerce brand in the USA. The brand offers a wide variety of men's and women’s clothing, including Denim Jeans, Shorts, Track Jackets, Track Pants, Shirts, Jackets, Hoodies, Sweatshirts, Hats, and Watches. The objective was to boost return on ad spend (ROAS) and drive significant sales growth in a highly competitive online market.

 

Targets / Objectives

The primary goal was to increase return on ad spend (ROAS) by a considerable percentage while promoting the brand’s fashion products across the USA. The focus was to maximize Google Ads performance and achieve consistent sales growth throughout the year.

 

Challenges

  • Low Orders and Sales: The brand initially struggled to generate a significant number of orders due to strong competition from well-established e-commerce platforms like Amazon.
  • Building Credibility: Being relatively new, the brand faced challenges in gaining customer trust and credibility within the competitive fashion industry.

 

Solution (Marketing Strategy)

To overcome these obstacles, a detailed marketing strategy was developed that focused on two major aspects:

  • Google Ads Campaigns:
    • Launched two key campaigns—one aimed at promoting the entire product range and the other exclusively showcasing best-selling items such as hats.
    • Introduced Performance Max Campaigns, using Google’s diverse platforms, including YouTube, Search, Discovery, and Display, to increase product visibility and improve ROAS significantly.
  • Regular Reporting:
    • Provided consistent weekly and monthly performance reports to ensure ongoing campaign optimization and adjustments based on data-driven insights.

Target Customer

The campaigns targeted fashion-conscious individuals interested in online shopping for lifestyle products. The focus was on reaching a broader audience of customers looking for stylish and affordable clothing options.

Execution Challenges

  • Website Performance: Initially, the website’s performance resulted in higher cost-per-click (CPC) and lower click-through rates (CTR). Through optimization, website speed and user experience were improved, resulting in enhanced campaign performance.
  • Initial Low ROAS: Early Google Shopping ads faced challenges in reaching desired ROAS levels. After switching to Performance Max campaigns, the results significantly improved due to better exposure across various Google platforms.

Services Provided by Paarami

Duration of the Project

The project spanned several months, with a focus on continuous optimization of Google Ads and website performance to drive consistent sales and revenue growth.

Future Plan of Action

The future strategy will involve further optimizing the campaigns, refining ad targeting, and improving the user experience on the website. By leveraging advanced marketing tools and techniques, the focus will be on driving higher conversion rates and ROAS.

Testimonials