Sold 20,000 Units of Client's Products

for a Collagen Brand

Current Numbers / Results / Achievements

Products Sold

20,000 units

ROAS Achived

7x

Marketplace Sales Growth

50% from amazon and Nykaa

Brand Search Volume Increase

63%, growing 20% monthly

Client Overview

An e-commerce brand based in India specializes in selling premium marine collagen supplements sourced from Japan. These high-quality supplements, made from fish scales, target individuals looking to improve their health, wellness, and beauty through the benefits of marine collagen.

 

Belief Shared / Targets / Objectives

The objective was to position the brand as a leading provider of the best marine collagen supplements for skin in India. The primary goal was to scale sales and increase brand awareness, with a target of boosting monthly orders by 50% and achieving a 4x return on ad spend (ROAS).

 

Challenges Faced by the Client

  • Low Initial ROAS: The initial ROAS was only 2x, necessitating efforts to improve both conversion rates and profitability.
  • Lack of Brand Awareness: The target audience had limited knowledge about the benefits of marine collagen, making it challenging to generate interest in the supplements.
  • Intense Competition: The market was saturated with competitors offering lower-cost, lower-quality collagen products, making it difficult to position the premium brand as a high-value option.

 

Our Solution (Marketing Strategy)

Paarami Digital developed a multi-faceted marketing strategy focused on educating the market about marine collagen, promoting its benefits, and establishing brand credibility. The core elements of the strategy included:

  • Brand Awareness Campaigns: We launched campaigns to promote the benefits of marine collagen supplements, particularly for skin, to generate awareness and educate the target audience.
  • Retargeting Campaigns: Individuals who engaged with over 50% of the awareness campaign videos were retargeted with product-focused content, increasing the chances of conversion.
  • Conversion Campaigns: We deployed conversion-focused campaigns that highlighted high-value products, improving ROAS significantly.
  • Influencer Marketing: Collaborations with influencers helped build credibility for the brand, and their content was repurposed for ads to drive conversions.
  • Celebrity Endorsements: Content featuring celebrity endorsements was used to enhance trust and product credibility.
  • Educational Content: Informative content emphasizing the benefits of collagen for beauty, hair, fitness, and overall health was promoted to engage and educate potential customers.

 

Step-by-Step Approach:

  1. Raise awareness about the benefits of marine collagen supplements.
  2. Promote the brand’s premium positioning in the market.
  3. Establish credibility through influencer and celebrity endorsements.
  4. Educate the audience on the importance of collagen for skin and overall health.
  5. Drive product sales through conversion-focused campaigns.

 

Product Range

The brand offered a variety of premium marine collagen supplements, including:

  • Collagen products for beauty, fitness, and health
  • Flavored options such as Blueberry, Lemon, Lychee, Mango, Orange, Chocolate, and Coffee

Target Customer

The primary target audience consisted of individuals aged 25-55, based in tier 1 cities, who were seeking premium collagen supplements to enhance their beauty, skin, hair, fitness, and health. These individuals were willing to invest in high-value products, with a strong interest in improving their overall well-being.

Challenges Faced in Execution

  • Seasonal Promotions: Adjusting ad creatives to account for expired seasonal promotion codes led to temporary pauses in campaigns, affecting scalability.
  • Intense Competition: Competing with lower-cost products and brands with aggressive marketing posed a challenge.
  • Lack of Brand Awareness: Educating the market about the benefits of marine collagen supplements for skin and overall health required a comprehensive awareness campaign.
  • Price Discrepancy on Marketplaces: Other e-commerce platforms offered the same products at lower prices, creating challenges in maintaining sales on the brand’s direct website.

Services Provided by Paarami

Future Plan of Action

Going forward, the focus will be on further optimizing the cost of conversion and scaling up campaigns to maintain and increase the ROAS. The plan includes expanding the reach of educational content on the benefits of marine collagen, continuing collaborations with influencers, and promoting the best marine collagen supplements for skin to drive more conversions.

Duration of the Project

The project has been ongoing for over a year, with substantial improvements in ROAS (by over 100%) and a significant increase in monthly orders, meeting the campaign's performance goals.

Testimonials