Achieved Traffic Increase
of 650% in just 1.5 years

for a Marijuana Healthcare Business Website

Current Numbers / Results / Achievements

Initial Traffic (Oct 2021)

5,142 visitors

Current Traffic (May 2023)

38,546 visitors (650% increase)

Avg. GMB Calls per Location

600-700

Client Overview

The client is a fully licensed cannabis (medical marijuana) dispensary operating across five locations in Missouri. They serve individuals with medical marijuana prescriptions, offering a wide range of products for various medical needs.

Belief Shared / Targets / Objectives

The main objective was to increase website visibility and attract more relevant traffic. Starting with approximately 5,500 monthly visitors, the goal was to triple the traffic within six months through organic search and local SEO strategies.

 

Challenges Faced by the Client

  • Restrictions on Paid Advertising: The cannabis industry falls under a restricted category, preventing the use of paid advertising methods such as Google Ads or social media ads.
  • Unoptimized Website Content: The website lacked properly optimized content and had technical issues that were negatively impacting its ranking on search engines.
  • Low Local Visibility: Since the client only operates within Missouri, achieving high local visibility for each location was essential. However, the initial local SEO presence was weak, resulting in lower search engine rankings.

 

Our Solution (SEO and Local Search Strategy)

With limitations on paid advertising, Paarami Digital recommended a comprehensive SEO-focused strategy to improve the client’s website visibility and drive relevant traffic:

  • Keyword Research: We conducted in-depth SEO research to identify high-value keywords, particularly local keywords, relevant to medical marijuana and cannabis dispensary searches in Missouri.
  • On-Page Optimization: The website was optimized with keyword-rich meta tags, header tags, and structured content. We also ensured technical SEO improvements to enhance search engine visibility and fix any site architecture issues.
  • Off-Page SEO and Submissions: We leveraged local listings like Google My Business and cannabis-related directories to improve local search presence. We focused on obtaining backlinks from trusted industry sources to improve domain authority.
  • Content Creation: We developed engaging blog posts optimized for long-tail keywords, such as “best medical marijuana dispensary in Missouri” and “medical marijuana near me,” to attract organic traffic.
  • Google My Business Optimization: Each location’s Google My Business profile was optimized with relevant information and updated frequently, leading to improved local SEO rankings and increased phone inquiries.

Target Customer

The target audience for this campaign was individuals in Missouri who were prescribed medical marijuana. The strategy focused on attracting local users searching for dispensaries, cannabis products, and information on medical marijuana.

Challenges Faced in Execution

  • Limited Off-Page Submission Options: Due to the sensitive nature of the cannabis industry, there were restrictions on building backlinks from conventional sources. This required a creative approach to obtaining links from cannabis-specific directories and forums.
  • Low Domain Authority: The website’s low domain authority necessitated consistent content creation and optimization for long-tail keywords to improve search engine rankings and drive traffic.

Services Provided by Paarami

Channels Used

Duration of the Project

This project has been ongoing for the past 1.5 years, with continuous improvements in SEO performance and local search visibility.

Results

  • 3x Increase in Website Traffic: Organic traffic tripled over the span of six months, exceeding the initial goal.
  • Improved Local SEO Visibility: Optimized Google My Business profiles led to a significant increase in local searches and phone inquiries.
  • Higher Engagement Through Content: The targeted content generated a 40% increase in engagement and higher rankings for long-tail keywords such as “medical marijuana dispensary in Missouri.”

 

Future Plan of Action

Moving forward, the focus will be on maintaining high search engine visibility through continuous content creation and optimization. We will also prioritize further enhancing local search presence to drive more foot traffic and phone calls to each dispensary location.

  • Google My Business Optimization: Ongoing improvements to local SEO listings to ensure top search rankings and improved visibility.
  • Content Expansion: Expanding content on topics such as the benefits of medical marijuana and product guides will help attract more qualified traffic.
  • Continual SEO Refinement: We will continue to fine-tune the SEO strategy to ensure sustained traffic growth and search engine visibility.

This case study illustrates how Paarami Digital helped a cannabis dispensary in Missouri significantly boost its local SEO visibility and organic traffic through an SEO-driven strategy focused on high-value keywords, despite restrictions on paid advertising.

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