Generated 76,778
Leads at an Average
CPL of ₹7

for a Yacht Sailing Startup

Current Numbers / Results / Achievements

Number of leads generated:

76,778

Average Cost per Lead (CPL):

Rs. 8 (Average)

Client Overview

A leading sailing service provider in Mumbai, the client offers enjoyable and memorable sailing experiences to individuals and groups looking for a unique way to enjoy the sea.

 

Belief Shared / Targets / Objectives

The client aimed to surpass competitors and position itself as Mumbai’s top provider of sailing services. With a monthly target of 2000 leads and a marketing spend of Rs. 15,000, the objective was to attract potential customers while maintaining a cost per lead (CPL) of under Rs. 7.

 

Challenges Faced by the Client

The client was initially relying on traditional marketing methods but struggled to generate the desired leads and sales. This highlighted the need for a more targeted and effective digital marketing strategy to drive customer acquisition.

 

Our Solution (Marketing Strategy)

Paarami Digital implemented a comprehensive digital marketing strategy that focused on leveraging Facebook and Instagram ads to generate a high volume of leads. Key elements of the strategy included:

  • Engaging Visual Content: We showcased captivating images and videos highlighting the enjoyable experiences provided by the sailing service, which helped capture the attention of the target audience.
  • Keyword Research & Optimization: The strategy also included a robust long-tail keyword approach to minimize competition and boost visibility. Thorough research identified the best keywords related to "how to sell my yacht" and other relevant terms, which played a key role in optimizing campaigns.

Target Customer

The target audience for this sailing service included individuals aged 20 and above, interested in unique experiences such as celebrating special occasions or simply enjoying leisure time through yachting or sailing. The marketing strategy focused on customers within a 10-15 km radius of the Gateway of India and the wider suburbs of Mumbai.

Challenges Faced in Execution

  • High Competition: Competing against brands offering similar services in the same region was a challenge, particularly when it came to identifying the right keywords that weren’t heavily contested.
  • Cost per Lead (CPL) Management: Maintaining the desired CPL was another significant challenge. To address this, a balanced channel mix strategy was employed, focusing on both awareness and conversion campaigns.

Services Provided by Paarami

Duration of the Project

The project has been ongoing for 1.5 years, during which Paarami Digital has consistently driven high-quality leads for the sailing service.

Successful Webinar Campaign

In addition to lead generation for sailing services, Paarami successfully secured webinar participants for major brands such as FVC and Logitech. This achievement, within just five days of campaign launch, further highlights Paarami’s expertise in driving successful digital promotions.

This case study illustrates how Paarami Digital’s strategic use of engaging content and smart keyword research helped a sailing service provider overcome high competition, boost lead generation, and maintain a low cost per lead, all while effectively utilizing digital marketing channels.

Testimonials