Digital Marketing vs Performance Marketing

The Covid-19 pandemic led to a large number of businesses worldwide exploring digital solutions & processes in their marketing endeavours.

The terms digital marketing and performance marketing began to be floated around more often than not as companies looked to divert their marketing resources and attain maximum business during the difficult pandemic period.

Amidst all the uncertainty, many companies are still struggling to understand the key differences between digital marketing & performance marketing and what suits their business best.

Keeping that in mind, we have come up with this highly informative blog to provide complete clarity regarding these two terms, their key differences and more. Let’s get started!

Digital Marketing Overview

Digital marketing basically involves the utilisation of digital channels to market products and services to reach out to potential customers.

It comprises promoting brands to connect with their target audience through the internet and other types of digital communication, including email, social media, web-based advertising, mobile apps, text & multimedia messages, etc.

Performance Marketing in a Nutshell

A results-centric digital marketing strategy, performance marketing focuses on achieving concrete KPIs (specific no. of leads, sales, clicks, etc.) with regards to ROI & business growth. This is accomplished through digital campaigns set up to achieve those distinct goals.

Broadly speaking, performance marketing is a marketing strategy and a guiding mindset within digital marketing with a sole focus on the results of marketing activities.

Digital Marketing vs Performance Marketing – Key Differences

• Performance marketing is a strategy that is a part of digital marketing – marketing which involves using online channels.
• Digital marketing is a generic term which comprises a wide array of channels & strategies, whereas performance marketing can involve optimising these channels & strategies.
• Performance marketing typically focuses on short-term goals and results. In contrast to digital marketing goals, performance marketing goals generally include easy-to-measure metrics such as the number of leads generated or clicks attained.

Taking into account the above key differences, the ideal approach for any business is subject to the brand’s marketing goals, business goals & culture.

Performance Marketing Benefits

• Transparent, Measurable & Trackable: Performance marketing makes it easy for businesses to identify suitable marketing channels & investment avenues for them.
• Agile across Different Marketing Channels: The versatile nature of performance marketing enables adapting the marketing strategy for reaching & retargeting the target audience. Companies can explore different marketing channels while having a detailed overview of their campaign’s performance. The data obtained can then be used to modify or tweak the marketing plans to achieve the expected results.
• Excellent Strategy for Speedy, Visible Results: Performance marketing has been proven to be ideal for businesses looking to achieve their desired results in a limited period of time.

Conclusion

Performance marketing, courtesy of its results-driven nature, is a great option for businesses searching for a sustainable marketing strategy to accomplish their business objectives.

If you are looking for a reliable performance marketing digital agency that has time and again delivered real business ROI, qualified leads & increased reach via customised digital marketing strategies, then you need to look no further than Paarami!

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